Meta Ads for Coaches: How I Got Meta Ads for coaches and consultants
Let me tell you about my first Meta Ads for coaches and consultants failed Meta ad. I spent $200 shouting “I’M A COACH!” at strangers on Facebook. Got zero clients. Just my aunt commenting “Proud of you sweetie!”
After that disaster, I figured out what actually works. Here’s the no-BS guide to getting clients with Meta Ads – without feeling icky or wasting money.
Why This Works When Nothing Else Does
Remember when you could just post on Instagram and get clients? Yeah, those days are gone. Now you need ads, but:
✅ You’re not paying for random eyeballs – just people who actually need your help
✅ No awkward cold DMing strangers
✅ You control exactly who sees your message
The 3 Ad Types That Actually Book Calls
1. The “I See You” Ad (My Favorite)
“Overwhelmed female entrepreneurs – this is why you’re stuck in the $5k/month hamster wheel…”
Why it works: Calls out their exact pain point before selling anything.
2. The “Free Help” Ad
Not a free consult (those attract time-wasters). Try:
“Download my ‘CEO Time Blocking Template’ – the exact system I use with $10k/month clients”
Pro tip: Gate it behind a Messenger opt-in to start conversations.
3. The “Real Results” Ad
Client before/after stories work WAY better than your credentials. Example:
“Sarah went from 3 to 15 clients in 60 days. Here’s how…”
Setting Up Your First Ad (Without Overthinking)
- Pick ONE goal: Messages or leads (not both)
- Targeting: Start with 2-3 interests max (don’t get fancy)
- Good: “Brene Brown fans” + “Female entrepreneurs”
- Bad: “Everyone aged 18-65”
- Budget: $5/day (seriously, no more)
- Creative: Your phone video > polished studio shoot
The Mistake That Cost Me $500
I made ads about ME: “Certified coach with 10 years experience…”
Boring. Nobody cares.
Now I lead with THEIR problems:
“Tired of clients ghosting after discovery calls? Here’s why… google ads”
When to Expect Results Meta Ads for coaches and consultants
- Within 48 hours: You’ll know if the ad hooks attention
- 2 weeks: Enough data to tweak or kill the ad
- 4 weeks: Consistent leads if you’ve dialed it in
Try This Today Meta Ads for coaches and consultants
- Film a 30-second video answering a common client question
- Run it as a $5 “engagement” ad
- See who comments – these are your warm leads
Need help with your specific coaching niche? Drop your biggest client-getting struggle below and I’ll give you a custom ad idea!
